White label look and feel

Rebranding the whole app: HighLevel custom CSS vs Votel's SaaS Configurator

Clients don't experience your white label as a logo. They experience the sidebar, the colors, and the login page every single day. On HighLevel, those are exactly the parts that need code.

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Researched by HighLevel vs Votel Editorial Team · Last verified September 11, 2026 · Methodology · We may earn a commission if you join Votel through our links. Details

01Side by side

Same job, both platforms

Screenshots from our own live accounts on both platforms, HighLevel on the left, Votel on the right.

GoHighLevel agency company settings with light and dark mode and a custom CSS field — Where you change the app's colors
HighLevel's Custom CSS box and light/dark switch vs Votel's Themes tab. The dark sidebar in our HighLevel screenshots is itself a custom CSS theme pasted into that box.

Votel SaaS Configurator Themes tab with preset themes and a custom theme builder — Where you change the app's colors
HighLevel's Custom CSS box and light/dark switch vs Votel's Themes tab. The dark sidebar in our HighLevel screenshots is itself a custom CSS theme pasted into that box.

02Line by line

White-label look and feel, checked against both platforms' docs

HighLevel's native controls are listed as they are, including the ones that work well enough.

White-label look and feel, checked against both platforms' docs
Claim	GoHighLevel	Votel
App colors and theme Votel wins	A light or dark default theme. Brand colors across the app need custom CSS	18 preset themes plus a custom theme builder, in light, dark, or system mode
Sidebar and menu Votel wins HighLevel's own docs use hiding the Opportunities tab with CSS as the example.	Custom Menu Links can add and reorder your own links. Hiding, renaming, or restyling built-in items needs CSS	Sidebar editor: rename, reorder, hide, or restyle any item, change icon style, typography, and background, add custom items and separators, and show items by plan or add-on
Topbar Votel wins	No topbar setting in HighLevel's whitelabel docs, so CSS only	Dedicated topbar editor
Login page Votel wins	Logo, brand name, and a white-label domain. No layout options	Login page editor with four layouts (centered card, image left, image right, background image) and logo position. The sign-in button follows your theme color
When the platform ships an update Votel wins	Your CSS can break. HighLevel's docs call custom JS and CSS powerful but unsupported	Branding lives in settings, so there's no stylesheet of yours to break
Getting a custom look Votel wins	Write and maintain the CSS yourself, or buy a third-party theme	Point and click in the SaaS Configurator, with a live preview

Where HighLevel holds up

Logo, domain, and dark mode cover what a lot of agencies need, and HighLevel now lets you run up to two white-label brands and assign them to SaaS plans or sub-accounts. If you already have a CSS theme you like, it works today. And HighLevel's dashboards are better than their reputation: 197 prebuilt widgets, ad and Google Analytics data built in, and custom metrics that combine up to four numbers with a formula.

Our take

If your white label is a logo swap, either platform is fine. If you want clients to feel like they bought your software, not HighLevel with your logo on it, Votel gets you there from settings instead of a stylesheet you have to babysit after every HighLevel release.

Questions

What agencies ask about this

Can you change GoHighLevel's colors without custom CSS?

Only between light and dark mode. HighLevel's company settings cover your logo, white-label domain, and light or dark mode. Brand colors, sidebar styling, and hiding menu items are done with custom CSS or JavaScript in agency settings, which HighLevel says is unsupported and can break when its UI changes.

Can I hide menu items from clients in Votel?

Yes. The sidebar editor in the SaaS Configurator lets you hide, rename, and reorder items, and show or hide them based on the client's plan or add-ons. You can also switch off the Live Support and Give Feedback buttons for every sub-account.

Which Votel plan do I need to rebrand the app?

Votel lists White Label on its $297 Unlimited Agency Pro plan, not the $97 Pro plan. If rebranding the app for clients is the reason you're switching, budget for $297.

Is custom CSS in HighLevel risky?

HighLevel's own docs say custom JS and CSS is powerful but unsupported, and that changes to its core UI may break your code. If you run a heavy CSS theme, plan to re-check it after HighLevel updates.

Sources for this page

Side-by-side deep dives